Published1 July 2026Updated1 July 2026
Planning permission is supposed to be the hard bit. Try telling that Kimberley House, which has bagged it twice and built absolutely nothing.
Planning permission is supposed to be the hard part. The final boss. So spare a thought for Kimberly House on Regent Street in Kimberley, which has beaten it twice and built absolutely nothing.
Two permissions, no homes. That's the planning equivalent of winning the lottery twice and forgetting to cash the ticket.
We've had a third go at it. Fourteen apartments this time, taken to Broxtowe Borough Council for a pre-application steer, and the response came back grinning: principle, scale, design, the lot. Lovely. But the part worth your time isn't that a planning officer liked a nice drawing. It's why two perfectly valid permissions spent years doing a convincing impression of a car park.
Picture the ugliest thing on an otherwise handsome Victorian street. Now make it bigger. That's our site: a former cinema turned light industrial shed, flat-roofed, pebble-dashed in a shade best described as “weathered disappointment”, and about as welcome on the street as a skip nobody's come to collect.
Round the back it's worse. A great blank wall leans over the gardens on James Street, hoovering up the daylight and any lingering optimism. When a planning inspector looked at the site in 2024, the warmest thing they could muster was that it makes a “neutral” contribution to the Conservation Area next door. Neutral. For a building this size, that's the architectural version of “lovely personality”.
Here's where it gets silly. By the time our client, Elite Derbyshire Developments, took the site on, it already had planning consent. Not once, but twice.
Permission one: turn the existing building into 14 flats (ref 23/00425/PMAP32, confirmed on appeal in April 2024). Great, on paper. In the real world, carving decent flats out of an industrial shell this size costs a small fortune, and Kimberley one-beds don't sell for a small fortune. The permission was real, but the maths took one look and left.
Permission two: knock it down and put up 12 supported-living flats (ref 24/00399/FUL, March 2025). Also real, also approved, also going nowhere. Supported living needs a registered care provider, CQC sign-off and usually a slug of public funding, the sort of package a small private developer can't rustle up on a Tuesday afternoon. Two permissions. Two dead ends. Nought homes.
Which lands us on the question everyone keeps skipping. Round here, getting planning permission plainly isn't the hard part. You could nod one through in your sleep. The hard part, the bit nobody had cracked, is designing something the owner can afford to build while still making the sums add up.
Elite aren't a build-it-and-flog-it outfit. They put things up, keep them, and run them for years. That knocks out the clever, expensive, subsidy-dependent options straight away and leaves one honest answer: plain, ordinary, general-needs apartments. The only sort an owner can fund, fill and manage without a care contract, a government grant, or a conversion bill with a nasty surprise waiting at the bottom.
So out goes the shed. In its place, a 2.5-storey building: 14 apartments, 12 one-beds and two two-beds, every one hitting or beating national space standards. The design earns its keep. Double gables front and back borrow the roofline rhythm of the Victorian terraces, so the new building nods at its neighbours rather than shouting over them. The rear steps back as it climbs, so it stops looming over the James Street gardens the way the old wall does. The cars go underneath, in an undercroft, tidily out of sight. And the stone bays and string courses tip a wink to the older houses down the road, stopping well short of fancy-dress Victoriana
One caveat before anyone uncorks anything: a pre-app is guidance, not a decision, and the council's the first to say so. Nobody's signed anything. Fine.
With that out of the way, the response was about as warm as these things come. Principle of homes on the site: accepted. Massing, scale and height: fine. The gabled roof: backed, and named as the likely favourite over the flat-roof version we'd floated to test the water. The conservation officer, whose entire job is to fret about the Conservation Area next door, had only limited concerns. Layout and design: appropriate at 2.5 storeys.
For a building sitting cheek by jowl with a Conservation Area, and a whisker taller than the last thing they approved, that's a cracking hand to be dealt.
A pre-app that comes back with no questions is a pre-app nobody bothered reading. This one got read, cover to cover.
Three storeys? No. We'd asked, cheekily, whether a full third floor might sneak in a few more flats. The answer, politely put, was that it would loom over the street and 2.5 storeys sits better. Fair enough. Better to hear it now than after posting off the application fee.
Parking and privacy are the live ones. For general-needs flats the highways team would rather see nearer a space per home, and we're offering 13 for 14, so a transport assessment has to go and earn that last one. The rear windows facing James Street need careful placing. The raised terrace at the back has to be designed so nobody can stand on it and have a good long look at the neighbours. There's old ground to test for contamination and contributions to settle. Bread-and-butter for a site like this.
None of it's a shock. None of it kills the scheme. It's the to-do list you want from a pre-app: short, specific, and on your desk before you've spent anything that stings to lose.
Kimberley's behind on the homes it's meant to be delivering: roughly 600 wanted by 2028, somewhere around 241 built so far. Fourteen flats won't fix that alone, and we're not going to stand here pretending otherwise. But fourteen real homes comfortably beats this plot's lifetime tally, which is a proud and consistent zero. That's the whole point. Shrink the scheme and you don't get a smaller building. On this site, with this owner, you get a bare plot and a third permission quietly gathering dust beside the other two.
faq's
Articles
Bats can hold up homes, commercial sites and listed buildings for most of a year. Survey triggers, council rules, permitted development, licences and costs.
A new Allestree appointment prompts a practical guide to refurbishing or replacing a house, with a worked cost example, surveys, fees and planning questions.
JSA is appointed to design a sensitive extension to a Grade II listed stone building in Amber Valley, Derbyshire, going to pre-application with CGI support.
Poor architectural drawings create assumptions, delays and cost. See why clear, accurate information matters to homeowners and commercial clients.
When does an HMO become flats? See how planning, licensing, building regulations and fire safety diverge, and how co-living developers can reduce risk early.
The new NPPF landed on 17 August 2026 and applies to decisions now. What changed for extensions, garden plots, small sites and Midlands projects.
Twenty years of Midlands pub, bar and restaurant projects, plus a decade behind the bar. What a busy summer tells you about the building you trade from.
Datum is JSA's own project app. Every client gets a login: latest drawings, the brief, where planning's got to and what we did this week. Free on every project.
What Biodiversity Net Gain requires for new developments in England: the 10% target, who's exempt, and how to plan for it from day one.
A modest 1960s bungalow in Lichfield is being extended and reconfigured for downsizing clients. Planning is submitted to Lichfield District Council.
Two backland dormer bungalows in Little Eaton have been approved by Erewash Borough Council with no amendments needed. Here's why that's rarer than it sounds.
T&T Asset Group has appointed JSA to design The Forest, a 73-apartment conversion in Derby city centre, covering architecture, interior design and planning.
See the finished restoration of The Grange, a Georgian villa in South Derbyshire. JSA acted as both architect and project manager throughout.
Site progress at Burley Lane in Quarndon: stair structure, basement golf simulator, MVHR routes, full-height glazing and November 2026 completion.
A vacant period office on Bramble Street, Derby, has approval for three flats. Now the unglamorous part: stairs, acoustics, flood notes and drawings.
Justin Smith Architects is now JSA Architects. Here’s the story, in Justin’s own words, and what the rebrand means for our clients and the practice.
Joao Bravo joins JSA as our 3D artist and visualiser. A University of Derby graduate and qualified architectural technologist, originally from Lisbon.
A contemporary rear extension brings light and space to a Victorian townhouse in Sutton Coldfield, and leaves the period terrace out front exactly as it was.
JSA is working with British Living Group, one of the Midlands' most commercially minded developers, on a 27-room co-living conversion in Derby.
Lichfield District Council may delay its 2043 Local Plan. If that sounds like a reason to pause your project, read this first. It probably isn't.
Birmingham City Council has approved the groundwork for 5,500 new homes near Walmley. If your own project's been on the back burner, this is your sign.
Golden Brook Developments had a permission for Brooklands and didn't rate the design. We redesigned it, and South Derbyshire has now approved the new scheme.
The design's done and the application's in. Here's what JSA has proposed for Brooklands, a new home in Weston-on-Trent, South Derbyshire.
A permission existed and a design was on the table. Golden Brook Developments decided it wasn't good enough. They were right, and they called us.
Two bespoke self-build homes in Little Eaton designed for standout architecture and smart investment returns.
Modern extension and full internal remodel proposed for character home in sought-after Repton, South Derbyshire.
A new home in the Quarndon Green Belt, won at appeal. How strategic planning and a strong design got a Green Belt house over the line in Derbyshire.
The Windy Rise plot in Little Eaton lost its bungalow to arsonists in 2017, then spent a decade rewilding. Our design for the hillside is now with the council.
Planning approved at Windy Rise, Little Eaton. Erewash Borough Council approved this Green Belt replacement dwelling 11-1. See how JSA Architects made the case.
Why Derby's new Assembly Rooms masterplan validates the mixed-use approach JSA has advocated since 2015.
Bats can hold up homes, commercial sites and listed buildings for most of a year. Survey triggers, council rules, permitted development, licences and costs.
A new Allestree appointment prompts a practical guide to refurbishing or replacing a house, with a worked cost example, surveys, fees and planning questions.
JSA is appointed to design a sensitive extension to a Grade II listed stone building in Amber Valley, Derbyshire, going to pre-application with CGI support.
Poor architectural drawings create assumptions, delays and cost. See why clear, accurate information matters to homeowners and commercial clients.
When does an HMO become flats? See how planning, licensing, building regulations and fire safety diverge, and how co-living developers can reduce risk early.
The new NPPF landed on 17 August 2026 and applies to decisions now. What changed for extensions, garden plots, small sites and Midlands projects.
Twenty years of Midlands pub, bar and restaurant projects, plus a decade behind the bar. What a busy summer tells you about the building you trade from.
Datum is JSA's own project app. Every client gets a login: latest drawings, the brief, where planning's got to and what we did this week. Free on every project.
What Biodiversity Net Gain requires for new developments in England: the 10% target, who's exempt, and how to plan for it from day one.
A modest 1960s bungalow in Lichfield is being extended and reconfigured for downsizing clients. Planning is submitted to Lichfield District Council.
Two backland dormer bungalows in Little Eaton have been approved by Erewash Borough Council with no amendments needed. Here's why that's rarer than it sounds.
T&T Asset Group has appointed JSA to design The Forest, a 73-apartment conversion in Derby city centre, covering architecture, interior design and planning.
See the finished restoration of The Grange, a Georgian villa in South Derbyshire. JSA acted as both architect and project manager throughout.
Site progress at Burley Lane in Quarndon: stair structure, basement golf simulator, MVHR routes, full-height glazing and November 2026 completion.
A vacant period office on Bramble Street, Derby, has approval for three flats. Now the unglamorous part: stairs, acoustics, flood notes and drawings.
Justin Smith Architects is now JSA Architects. Here’s the story, in Justin’s own words, and what the rebrand means for our clients and the practice.
Joao Bravo joins JSA as our 3D artist and visualiser. A University of Derby graduate and qualified architectural technologist, originally from Lisbon.
A contemporary rear extension brings light and space to a Victorian townhouse in Sutton Coldfield, and leaves the period terrace out front exactly as it was.
JSA is working with British Living Group, one of the Midlands' most commercially minded developers, on a 27-room co-living conversion in Derby.
Lichfield District Council may delay its 2043 Local Plan. If that sounds like a reason to pause your project, read this first. It probably isn't.
Birmingham City Council has approved the groundwork for 5,500 new homes near Walmley. If your own project's been on the back burner, this is your sign.
Golden Brook Developments had a permission for Brooklands and didn't rate the design. We redesigned it, and South Derbyshire has now approved the new scheme.
The design's done and the application's in. Here's what JSA has proposed for Brooklands, a new home in Weston-on-Trent, South Derbyshire.
A permission existed and a design was on the table. Golden Brook Developments decided it wasn't good enough. They were right, and they called us.
Two bespoke self-build homes in Little Eaton designed for standout architecture and smart investment returns.
Modern extension and full internal remodel proposed for character home in sought-after Repton, South Derbyshire.
A new home in the Quarndon Green Belt, won at appeal. How strategic planning and a strong design got a Green Belt house over the line in Derbyshire.
The Windy Rise plot in Little Eaton lost its bungalow to arsonists in 2017, then spent a decade rewilding. Our design for the hillside is now with the council.
Planning approved at Windy Rise, Little Eaton. Erewash Borough Council approved this Green Belt replacement dwelling 11-1. See how JSA Architects made the case.
Why Derby's new Assembly Rooms masterplan validates the mixed-use approach JSA has advocated since 2015.